Showing posts with label focus. Show all posts
Showing posts with label focus. Show all posts

Saturday, September 5, 2009

Multitasking: a liberal collective of misfiring synapses jet skiing through a hurricane

This may get me in trouble with a lot of mommies (and some daddies) for saying this, but we really can't multitask effectively.

In fact, it just ain't happenin'; there is no such thing as effective multitasking. It's a myth of epic proportions.

What you've got is a liberal collective of misfiring synapses jet skiing through a hurricane. How focused can you be on anything in that?

You can't. In fact, in today's constant barrage of information in our lives from work and play and everything in between, we're so easily distracted it's no wonder our children find us to be adults with ADD.

We make them cry (for our attention).

According to a recent Stanford research study on multitasking:

Social scientists have long assumed that it's impossible to process more than one string of information at a time. The brain just can't do it. But many researchers have guessed that people who appear to multitask must have superb control over what they think about and what they pay attention to.

But after a series of tests:

Heavy multitaskers underperformed the light multitaskers.

Every time. As opposed to really trying to focus and executing on linear tasks, improving the quality of work and life. At least that's what I believe.

Okay, you may argue with me that you've raised three children while running board meetings and blogging simultaneously out of your own living room, productively, efficiently and effectively.

I ain't buying it. I'm lost in the heart of the information hurricane everyday and struggle to focus what needs to be focused on and ignore what should be ignored. Women's brains may fire differently than men's, but the research is pretty clear. Multitasking is painfully ineffective. Another post from a blog I read related how poor multitasking affected customer service at an airline.

But it can happen anywhere at anytime - poor customer service - and when it affects your family and children, that spells trouble, even danger.

Yesterday my daddy daycare Friday turned into a 1/40/70 sandwich yesterday (with baby and parents). Love them all, but the only way to get through that is to focus on one task at a time.

Unitasking means improved productivity, efficiency, effectiveness and safety first.